Category // creative

Haggis & Hot Dogs: Mapping the Attractions in Edinburgh & Chicago

You may have noticed in the last year or so that information security has not left the national headlines — and it won’t anytime soon. That prominence is what lead one of our clients, ISACA (the Information Systems Audit and Control Association) to seek our help in getting potential attendees and their membership excited for […]

Being Creative Within Constraints

For all creatives, whether it’s art directors or copywriters, the blank page or blank canvas can be the scariest part of a project. The first steps are usually the hardest. False starts are common. Doubt is easy to come by early on. It can be very difficult to create something of value out of nothing. […]

Subject Lines: How I Stopped Worrying & Learned to Love Character Count

There are no true rules in email marketing — the technology is continually updated and behaviors change. So keeping up with the times is key. Knowing how messages are sorted, what SPAM filters pick up, and what code is supported is all part of the process of email marketing. Just keeping tabs on how people […]

From Development to Motion Design: A minimalist approach to animation

Before I became a motion designer here at envisionit, I was a developer. It may seem like there’s not much of a connection between development and motion design, but my background in coding enables me to take a more efficient approach to coding animation, while still allowing me to keep an eye on design. Starting […]

The Complexity of Shooting a Multi-Acre Live Event Video

Our resident Motion Graphics Director, Mike Lesniak, has made high impact commercials, immersive websites, in-depth product demos, rich banner ad experiences, and much, much more in his 10+ years at the agency. Even though he’s done pretty much everything under the sun here, he still likes to get his hands dirty — literally in this […]

The Creative Guru in Gooroos

Creativity, it’s been said, is about connecting different things to generate new ideas, and that’s probably why Rob Creek, the Executive Creative Director here at envisionit, feels passionate about so many different things. There’s kayaking, working with leather, tinkering with old cameras and watches, and then there’s the big one: music. There’s an innate curiosity, […]