Category // paid search

Jenny Laverty, Associate Media Director!

Jenny Laverty, Associate Media Director!

Hey Everybody, Jenny Laverty’s been promoted to Associate Media Director! Yeah, it just kinda made sense. She is pretty amazing. Jenny’s uncompromising desire to create impact for her clients, combined with her ability to integrate media and creative, and an encyclopedic knowledge of today’s audience targeting capabilities make us proud to announce her promotion to […]

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You’ve gotta take the Oath: Bing expands, but does it matter?

You’ve gotta take the Oath: Bing expands, but does it matter?

Goodbye, Yahoo Gemini. Verizon Media, who you may know as Oath, is increasing its partnership with Bing by sharing data around each other’s native network. As of March 15th, Gemini will be gone and “all search advertising opportunities across Verizon Media properties, including campaigns on both Yahoo and AOL, will be exclusively served by Bing […]

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Don’t Forget About Bing

We’ve all seen the statistics about the traffic breakout between Google, Bing, and the others. Each report states basically the same thing, that Google owns the market share with anywhere from 80%-90% of traffic, while Bing and Yahoo fill in most of the rest. Knowing that Google makes up the lion’s share of search traffic […]

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Bing Slings the Right Rail

Bing Slings the Right Rail

Bing announced that at the end of March it decided to “remove sidebar text ads on Bing inventory in the United States.” While the only surprise here might be why it hadn’t happened sooner, they are once again following Google’s footsteps. The strategy here is that removing sidebar ads will lead to increased clicks on […]

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A New World for Search

A New World for Search

Click the voice search icon and ask your Google Assistant “what is voice search” and you get the following: “According to Wikipedia, Google Voice Search or Search By Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data […]

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