Don’t Forget About Bing
We’ve all seen the statistics about the traffic breakout between Google, Bing, and the others. Each report states basically the same thing, that Google owns the market share with anywhere from 80%-90% of traffic, while Bing and Yahoo fill in most of the rest. Knowing that Google makes up the lion’s share of search traffic […]
With Fintech, Some Leads Are Better than Others: A Paid Search Perspective
Shouldn’t all leads captured get the same attention? Ask a salesperson that and they’ll likely tilt their head trying to figure out if you’re making some sort of joke. People whose primary responsibility is selling know that some leads have more potential than others. It’s a simple truth they would never feel the need to […]
Bing Slings the Right Rail
Bing announced that at the end of March it decided to “remove sidebar text ads on Bing inventory in the United States.” While the only surprise here might be why it hadn’t happened sooner, they are once again following Google’s footsteps. The strategy here is that removing sidebar ads will lead to increased clicks on […]
A New World for Search
Click the voice search icon and ask your Google Assistant “what is voice search” and you get the following: “According to Wikipedia, Google Voice Search or Search By Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data […]
3 Compelling Statements to End the ‘Bidding on Brand Keywords’ Debate
Long after the heat death of the sun, when our species has migrated to an alien planet billions of light years away, some classic debates will live on: Jordan vs. Kobe; Star Wars or Star Trek; did Tony die in the finale of The Sopranos? And for those in the paid search world, the debate […]
Making the switch to Google’s expanded text ads
Google is rolling out expanded text ads (ETAs) for the masses, but don’t change your ads just yet.
Update: Twitter, Google new character limits adapt to user habits
The internet just got a little more wordy.
Google Update: Removal of Right-Side Paid Search Ads
Google is changing its search results in a big way. Our paid search lead, Joe Mathieu, has more on what you can expect.
Using analytics to answer deep questions about conversion rates
Recently, I was asked by a client to identify trends around new vs. returning website visitors, an angle of analysis not usually part of our usual scope. Intrigued by what we could potentially glean from this data, I started investigating to uncover the value of understanding these particular trends around site visitors. So what did […]
Are Paid Search Keywords Going the (Not Provided) Route?
Back in 2012, when Google switched to secure search for logged-in users on Google.com, the SEO landscape was changed forever. Instead of receiving a laundry list of exact keyword searches that resulted in visits to a website, SEOs began seeing an ever-increasing number of (not provided) search referral visits in their analytics platforms. Paid search […]