Category // paid search

Don’t Forget About Bing

We’ve all seen the statistics about the traffic breakout between Google, Bing, and the others. Each report states basically the same thing, that Google owns the market share with anywhere from 80%-90% of traffic, while Bing and Yahoo fill in most of the rest. Knowing that Google makes up the lion’s share of search traffic […]

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Bing Slings the Right Rail

Bing Slings the Right Rail

Bing announced that at the end of March it decided to “remove sidebar text ads on Bing inventory in the United States.” While the only surprise here might be why it hadn’t happened sooner, they are once again following Google’s footsteps. The strategy here is that removing sidebar ads will lead to increased clicks on […]

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A New World for Search

A New World for Search

Click the voice search icon and ask your Google Assistant “what is voice search” and you get the following: “According to Wikipedia, Google Voice Search or Search By Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data […]

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Using analytics to answer deep questions about conversion rates

Using analytics to answer deep questions about conversion rates

Recently, I was asked by a client to identify trends around new vs. returning website visitors, an angle of analysis not usually part of our usual scope. Intrigued by what we could potentially glean from this data, I started investigating to uncover the value of understanding these particular trends around site visitors. So what did […]

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Are Paid Search Keywords Going the (Not Provided) Route?

Back in 2012, when Google switched to secure search for logged-in users on Google.com, the SEO landscape was changed forever. Instead of receiving a laundry list of exact keyword searches that resulted in visits to a website, SEOs began seeing an ever-increasing number of (not provided) search referral visits in their analytics platforms. Paid search […]

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