Content mapping for ABM campaigns
So you and your media team have decided that an ABM approach makes the most sense for your client’s next campaign. This highly targeted approach can be highly effective for driving leads and conversions, but there are a few things to keep in mind before you get started. When preparing creative for Account-based Marketing […]
Jenny Laverty, Associate Media Director!
Hey Everybody, Jenny Laverty’s been promoted to Associate Media Director! Yeah, it just kinda made sense. She is pretty amazing. Jenny’s uncompromising desire to create impact for her clients, combined with her ability to integrate media and creative, and an encyclopedic knowledge of today’s audience targeting capabilities make us proud to announce her promotion to […]
You’ve gotta take the Oath: Bing expands, but does it matter?
Goodbye, Yahoo Gemini. Verizon Media, who you may know as Oath, is increasing its partnership with Bing by sharing data around each other’s native network. As of March 15th, Gemini will be gone and “all search advertising opportunities across Verizon Media properties, including campaigns on both Yahoo and AOL, will be exclusively served by Bing […]
The Chicago Digital Media Summit Review
Let’s just get this out of the way right off the bat—The Chicago Digital Media Summit was great. Where most conferences seem to just be ads for whatever company employs the presenter, I left many of the workshops and sessions with new, valuable, actionable insights. The other factor that worked to its advantage was the […]
Don’t Forget About Bing
We’ve all seen the statistics about the traffic breakout between Google, Bing, and the others. Each report states basically the same thing, that Google owns the market share with anywhere from 80%-90% of traffic, while Bing and Yahoo fill in most of the rest. Knowing that Google makes up the lion’s share of search traffic […]
With Fintech, Some Leads Are Better than Others: A Paid Search Perspective
Shouldn’t all leads captured get the same attention? Ask a salesperson that and they’ll likely tilt their head trying to figure out if you’re making some sort of joke. People whose primary responsibility is selling know that some leads have more potential than others. It’s a simple truth they would never feel the need to […]
Bing Slings the Right Rail
Bing announced that at the end of March it decided to “remove sidebar text ads on Bing inventory in the United States.” While the only surprise here might be why it hadn’t happened sooner, they are once again following Google’s footsteps. The strategy here is that removing sidebar ads will lead to increased clicks on […]
A New World for Search
Click the voice search icon and ask your Google Assistant “what is voice search” and you get the following: “According to Wikipedia, Google Voice Search or Search By Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data […]
3 Compelling Statements to End the ‘Bidding on Brand Keywords’ Debate
Long after the heat death of the sun, when our species has migrated to an alien planet billions of light years away, some classic debates will live on: Jordan vs. Kobe; Star Wars or Star Trek; did Tony die in the finale of The Sopranos? And for those in the paid search world, the debate […]
Making the switch to Google’s expanded text ads
Google is rolling out expanded text ads (ETAs) for the masses, but don’t change your ads just yet.