BenchMark Physical Therapy approached us with the request to enhance their organic search presence and funnel greater volumes of qualified traffic into their website. As a physical therapy brand with numerous clinic locations across the U.S., the primary emphasis was on creating a new website and SEO strategy to augment traffic to their local pages and bolster more national brand recognition.
The Approach
To navigate these challenges and a highly competitive landscape, Envisionit assembled a team of SEO strategists, UX specialists, and website developers to rebuild BenchMark’s website. The job required meticulous attention to the user experience to create a website that offered a more effective user journey and encouraged users to Request an Appointment.
Our teams worked in tandem, arranging the website for peak performance on the search engine results page (SERP), and dedicated significant efforts to an intuitive website architecture, mindful internal linking, local and on-page SEO, and building more educational content based on user search demand.
99%
124%
63%
The Work
We divided our work into two key phases, starting with a comprehensive website rebuild, and then moving into monthly SEO optimizations. This culminated in the form of an easy to navigate website divided into various sections to aid the users in finding the information they need, creating a more intuitive experience through content, design and technical optimization.
During our ongoing SEO efforts, our team brought many enhancements to BenchMark’s website, including:
- Added authorship to blogs for improved credibility.
- Managed a data-driven monthly blog content calendar.
- Enhanced website content to answer frequent user queries on conditions and treatments.
- Identified high-impact local SEO strategies for local clinic pages and listings.
- Added insurance info and resources for new patients on the homepage.
- Redesigned blog taxonomy, adding related content sections site-wide.
- Improved patient testimonials on the homepage.
- Optimized the ‘Find a Location’ page with keyword-focused content.
The Results
Our strategic efforts culminated in BenchMark Physical Therapy seeing record-breaking growth across its organic KPIs, courtesy of the website rebuilt and ongoing SEO enhancements. The evidence of this growth was clear when comparing the data from September 2023 to September 2022 – an impressive year over year increase:
- 34.5% increase in organic clicks into the clinic pages
- 23,618% increase in clicks into the blog
- 209% increase in keywords ranking in positions 1-3 on Google
81%
23%
“Envisionit has played a key role in helping us increase our SEO results, drive relevant traffic to the website, improve user experience, improve conversions, and has consistently met our needs with prompt and receptive support.
Conclusion
This collaborative journey with BenchMark Physical Therapy illuminates the crucial role that targeted SEO tactics and an optimized website play in driving organic traffic and conversions, ultimately bolstering the brand’s reach both locally and nationally.
At Envisionit, we:
- Operate proactively with a consultative approach
- Bring a performance mindset & data obsession to programs
- Are closely connected to all initiatives (and your partners) to isolate opportunity & eliminate waste
- Deliver insights to fuel performance across creative, media, content, and tech
- Simplify decision-making through data visualization with human analysis
What are you waiting for? Get in touch with ENV today.
Related work
Helping a commodity staple set the record straight
Helping a commodity staple set the record straight
Let's talk
"*" indicates required fields