Building the case for a global brand

The Ask

Bel Brands had a recruiting problem. The global brand had no problem getting the attention of extremely qualified candidates, but their out-of-date corporate website wasn’t up to the standards of a multinational brand. Leadership for the brands was having trouble seeing the return that a new site could bring, so they asked our team to light the way and show what a new corporate site would do for them.

The Outcome

Making the case for a new corporate website was easy enough, but getting buy-in across global stakeholders was quite a challenge, but we were ready for it. Uniting and educating stakeholders from all over the world about making the investment into the site took time and effort. The fully functioning prototype we built did wonders for getting all parties on board with the plan and the results speak for themselves.

We ensured consistency with the new site, while making sure it didn’t overlap with any other Bel Brand site—like a recently launched European site.

Information architecture was critical since there were so many potential audiences and stakeholders. We took disparate objectives and content from several different internal sources, and organized everything. No more overlapping goals. Content all in order and styled accordingly.