The ask
Stone Gate Foods had recently created the next big thing in pub grub—and we mean big. Tater Kegs are jumbo sized taters stuffed with all the best flavors. Their on-the-road sales strategy was delivering, but they knew they could amplify their efforts with a digital strategy—that’s where we stepped in.
The outcome
Our work generated quite a few industry leads for the Tater Kegs team. Our targeted social ads got the attention of foodservice buyers above our forecasts—and industry average. And a few consumers reached out trying to get them at home, but Tater Kegs aren’t quite ready for the home kitchen yet.
200~
500+
Entering the big tater era
The first order of business was updating the brand and introducing Tater Kegs. We needed to show people just how humongous these taters were and introduce all the incredible flavors available. So, we welcomed our targets to the Big Tater Era.
The next big thing
But we didn’t stop there. We created a landing page to go along with the new brand image, and eventually ported it over to the main Tater Kegs website. With a fresh new look and some huge messaging upgrades, the world was ready to look at the Next Big Thing (in pub grub).
A monumental shift
We hit the social networks targeting restaurant professionals with eye-opening motion graphics that showed off the immense size of Tater Kegs. With a call to make a BIG upgrade to menus, we led targets to our landing page to request samples. The team at Tater Kegs took over from there—and hit some big numbers.
Related work
Creating interest in the community bank
Creating interest in the community bank
Organically improving the path to purchase
Organically improving the path to purchase
