Getting in Front with FLEx: Awareness & Education for New Tech
“Why couldn’t they just sell tires?” was a question someone from our UX team kept asking while working out wireframes for an emerging tech client. We were all struggling with the big question: How do you map out an experience for a technology that addresses a problem people aren’t yet aware of and haven’t developed […]
With Fintech, It’s All About The Right Fit
There’s a difference between a customer and a right-fit customer. A right-fit customer tells people about your product and keys you in on the challenges they face in their job and how you can do more to address them. It’s a relationship, not just a transaction, and one that can really accelerate your growth (and […]
Fintech and Millennials Just Make Sense Together
Millions of Millennials The Millennial generation—also known as Generation Y—includes people born between 1980 and 2000. Most are now in the workforce. There are about 81m Millennials in the US—more than a quarter of the total population, and they now outnumber Baby Boomers. The good news for fintech is that Millennials tend to share the […]
Getting Closer to Your Next Milestone: A Fintech Marketing Checklist
Noise, buzz and endless disruption. These are the sounds of fintechs continually jockeying for position in a channel that’s moving further into the mainstream. There typically isn’t a breakthrough, watershed moment—success comes from a sustained, incrementally improving program that involves straightforward, but coordinated, strategies. Looking to get to that next milestone? Here are some essential […]