Tag // sem

Talk Nerdy To Me: Web Marketing Terms Defined.

Did you update your site to HTML5, while updating your meta data to reflect the new SEO keyword research done in AdWords, that will best help the webpages PR and PPC quality score so the keywords appear above the fold in the SERPS. Did you have trouble understanding all of those interactive marketing acronyms and […]

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Google Testing “Ads” instead of “Sponsored Links”

It’s been confirmed that Google has recently begun testing some new language above the right side of their search results pages, where their paid ads are housed. These have historically been (and probably still are for most readers) labeled “Sponsored Links.” But before long you may see a new label above the ads…wait for it: […]

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Google Instant Forces SEO/SEM Marketers to Switch up Their Gameplan.

When Google launched their brand new search engine enhancement Google Instant two weeks ago it sent the whole world of SEO/SEM into a frenzy. Every search marketer was asking questions, and nobody had any answers. (I can picture the nightmares already) But don’t worry search marketers you can slip on your onesies and sleep uninterrupted, because EIM has some answers for you.

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Start Optimizing for the Holidays- Before it’s too late!

Once the year starts winding down and the months begin to get closer to the holiday season, there’s one thing lurking in the back of everyone’s mind (whether they like it or not), and that one thing is, you guessed it, shopping for the holidays. The feeling of the season-of-giving creeping up might give you […]

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