Retargeting or Remarketing–you may have heard these buzz words before, but do you know what they really mean? You should! Below I will describe to you seven typical retargeting tactics and how to best use them to reach your low hanging fruit: customers and prospects most likely to convert or take an action on your […]
Did you update your site to HTML5, while updating your meta data to reflect the new SEO keyword research done in AdWords, that will best help the webpages PR and PPC quality score so the keywords appear above the fold in the SERPS. Did you have trouble understanding all of those interactive marketing acronyms and […]
It hasn’t even been a month since I started interning here at EIM, yet I feel like I’ve already learned so much. Prior to arriving at EIM, most of my experience with digital media involved managing social media accounts for various local events and businesses and maintaining my own personal blog. As a recent college […]
It’s true—meet the newest members of our team, Mikky and Grant. They’re here to help us drive strategy, foster strong client relationships, come up with smart ways to make search marketing work for businesses, and bring their marketing know-how to the table.
This month Google released “Adwords Call Metrics,” a call tracking service for Adwords campaigns. The service is free for Adwords account holders and integrates a Google Voice number into ads on both computers and mobile devices.
It’s been confirmed that Google has recently begun testing some new language above the right side of their search results pages, where their paid ads are housed. These have historically been (and probably still are for most readers) labeled “Sponsored Links.” But before long you may see a new label above the ads…wait for it: […]
When Google launched their brand new search engine enhancement Google Instant two weeks ago it sent the whole world of SEO/SEM into a frenzy. Every search marketer was asking questions, and nobody had any answers. (I can picture the nightmares already) But don’t worry search marketers you can slip on your onesies and sleep uninterrupted, because EIM has some answers for you.
In the spirit of optimization, we offer a few simple keyword research reminders to help you keep improving upon your paid search advertising campaigns.
Once the year starts winding down and the months begin to get closer to the holiday season, there’s one thing lurking in the back of everyone’s mind (whether they like it or not), and that one thing is, you guessed it, shopping for the holidays. The feeling of the season-of-giving creeping up might give you […]