What happens when your website needs to scale beyond its current capabilities? What do you do when every update requires an operations manual, and every marketing initiative feels bogged down by your content management system (CMS) instead of powered by it?
When Upstream Rehabilitation, one of the nation’s leading physical therapy providers, needed to bring Results Physiotherapy into its family of brands, they ran into this familiar challenge. Their marketing team was struggling with an older website and platform that was slowing their efforts and limiting their ability to scale as they continued to grow.
Having partnered with Envisionit before on the successful website redesign and SEO strategy for Benchmark Physical Therapy, Upstream knew where they could turn for both the technical complexity and the long-term business implications of digital transformation.
A growing need for agility
The previous Results Physiotherapy site had been built in .NET, leaving the Upstream team with a CMS that required a lot of work just to make basic updates. .NET is a Microsoft web framework designed for enterprise applications, but it can be inefficient for marketing teams because it’s developer-dependent and lacks the flexibility needed for fast, iterative content management.
“The previous CMS was very clunky, and we had to utilize a how-to document internally to remember how to build things or achieve the functionality we desired,” says Ryan Bucci, Digital Marketing Director at Upstream Rehabilitation.
This created inefficiencies and slowed down marketing efforts, which did not align with the desired speed and scale of Upstream’s growing network of clinics.
A collaborative approach with future growth in mind
The team at Envisionit proposed replatforming www.resultspt.com from .NET to WordPress, giving the Upstream team full control over content and performance within a system built for scalability.
“The Envisionit team took the time to truly understand our challenges and long-term goals,” says Bucci. “They collaborated with us closely to design a solution that addressed our immediate needs while setting us up for future growth. It finally felt like we had a system built for us—not one that we had to force to fit as our business scales.”
The replatform focused on usability, speed, and flexibility. Envisionit not only migrated the site but optimized it for continued marketing performance, customizing WordPress to align with Upstream’s specific needs.
Amplifying efficiency and performance
The impact was immediate. More intuitive management tools empowered Upstream’s marketing team to make continual improvements to design, functionality, and content, without relying on third-party developers.
“Being able to manage the website after the replatform helped us make continual improvements in both design and functionality, which improved user acquisition, conversions, and team productivity,” says Bucci.
The move to WordPress also streamlined workflows and reduced turnaround time for content updates and campaign launches.
“We are more agile because of the replatform,” he adds. “With WordPress and the custom changes Envisionit made for us, we’re able to quickly build and scale landing pages, blog posts, and other digital materials as our business needs evolve.”
Hosting freedom and measurable results
By hosting the site in their own environment, Upstream gained even greater flexibility and control over performance and security, which makes it easier to adjust as their business continues to expand.
“We’ve seen significant improvements in performance, site health, and user experience,” says Bucci. “We’re able to make quicker adjustments, fine-tune to our specific needs and goals, and work with Envisionit to identify new ways to grow our KPIs.”
Setting the stage for scalable growth
For Upstream Rehabilitation, this project means the freedom to evolve. With a flexible, easy-to-manage platform, their marketing team can now focus on driving engagement, improving patient experiences, and scaling for future growth.
“Working with Envisionit means you’re working with a talented team of world-class professionals who not only exceed your expectations but are as invested in the growth of your business as you are,” says Bucci.
Digital transformations like this empower teams to perform. Whether you’re facing the same CMS frustrations or planning your next acquisition, make sure your technology is as nimble as your business ambitions.
Ready to clear a path toward your digital future? Let’s talk.
