The Importance of Semantic Relevance in Search Results
On a daily basis, we are seeking out content on the web. However, when it comes to finding the right content, there is always that extra ingredient that makes it relevant to both searchers and search engines. While you may have content that is good enough to satisfy a particular audience, you could be missing […]
Bing Slings the Right Rail
Bing announced that at the end of March it decided to “remove sidebar text ads on Bing inventory in the United States.” While the only surprise here might be why it hadn’t happened sooner, they are once again following Google’s footsteps. The strategy here is that removing sidebar ads will lead to increased clicks on […]
Haggis & Hot Dogs: Mapping the Attractions in Edinburgh & Chicago
You may have noticed in the last year or so that information security has not left the national headlines — and it won’t anytime soon. That prominence is what lead one of our clients, ISACA (the Information Systems Audit and Control Association) to seek our help in getting potential attendees and their membership excited for […]
Pros & Cons of Front-End Frameworks
As developers, we often find ourselves looking for ways to be more efficient. For many of us, this means turning to front-end frameworks. Whether it is robust, full-featured frameworks like Bootstrap or Foundation or more foundational frameworks such as Skeleton or Pure, developers are turning to these tools to get a jumpstart on web projects. […]
Don’t Judge A Website By Its Cover
Front-end Development Best Practices There are too many nice looking websites that are actually extremely ugly on the inside, not to mention they become a code nightmare behind the scenes. I blame this bad trend on marketplace themes and templates. Why? Because they’re not built for you! They’re built to be as customizable as possible […]
Welcome to envisionit! Recent Additions to our Growing Team
The past year was big for envisionit. So big that we didn’t have time to introduce some of our newest hires! Here’s some fun facts, solicited opinions and at times, useful advice from envisionit’s latest crop of talent. Jim Barrett, Digital Project Manager From: Memphis, TN What is something (non-work related) that you are proud […]
Choose Chicago Marketing Campaign Wins Prestigious Honor
Looks like Everyone is Choosing Chicago 2017 was a big year for the city we love. Along the way to breaking the Mayor’s three year goal for visitation (two years early), Chicago was also named Best Big City in the U.S. by Conde Nast Traveler’s Readers’ Choice Awards as well as Restaurant City of the […]
CRO Strategies Beyond Testing
What is conversion rate optimization? Conversion rate optimization (CRO) is a methodology that increases the chance a user will convert into a lead, resulting in increased profitability of investments across digital touchpoints. When most people think of CRO, A/B testing comes to mind. Although testing is the most widely-used, fundamental activity of every CRO program, […]
A New World for Search
Click the voice search icon and ask your Google Assistant “what is voice search” and you get the following: “According to Wikipedia, Google Voice Search or Search By Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data […]
KPIs & the Marketing Funnel: A Love Story
Key Performance Indicator. Sounds fancy. It is. Key Performance Indicators are valuable measurement tools for digital marketers (and their clients) to use in determining how paid and organic efforts are performing against quantifiable goals. KPIs in digital marketing vary widely, depending on the client’s goal: advertisers may want to focus on site-based KPIs such as […]