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With Fintech, It’s All About The Right Fit

With Fintech, It’s All About The Right Fit

There’s a difference between a customer and a right-fit customer. A right-fit customer tells people about your product and keys you in on the challenges they face in their job and how you can do more to address them. It’s a relationship, not just a transaction, and one that can really accelerate your growth (and […]

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Fintech and Millennials Just Make Sense Together

Fintech and Millennials Just Make Sense Together

Millions of Millennials The Millennial generation—also known as Generation Y—includes people born between 1980 and 2000. Most are now in the workforce. There are about 81m Millennials in the US—more than a quarter of the total population, and they now outnumber Baby Boomers. The good news for fintech is that Millennials tend to share the […]

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Getting Closer to Your Next Milestone: A Fintech Marketing Checklist

Getting Closer to Your Next Milestone: A Fintech Marketing Checklist

Noise, buzz and endless disruption. These are the sounds of fintechs continually jockeying for position in a channel that’s moving further into the mainstream. There typically isn’t a breakthrough, watershed moment—success comes from a sustained, incrementally improving program that involves straightforward, but coordinated, strategies. Looking to get to that next milestone? Here are some essential […]

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Don’t Forget About Bing

We’ve all seen the statistics about the traffic breakout between Google, Bing, and the others. Each report states basically the same thing, that Google owns the market share with anywhere from 80%-90% of traffic, while Bing and Yahoo fill in most of the rest. Knowing that Google makes up the lion’s share of search traffic […]

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5 Excellent LGBTQ+ Events for Pride Month in Chicago

5 Excellent LGBTQ+ Events for Pride Month in Chicago

Whether or not you realize how many opportunities Chicago has for celebrating its LBGTQ+ community during Pride month, it can still be overwhelming and difficult to navigate all that the city has to offer. Our friends at Choose Chicago, the city’s official destination marketing organization, have maintained one of the most comprehensive and easy-to-navigate lists […]

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