How to Make Gen Z Love Your City
Globetrotting, off-the-beaten-path-seeking, social-media-loving Generation Z travelers. They’re picture perfect cheerleaders. Which is why DMOs are clamoring for their attention. Born starting around 1996, Gen Z is defined less by age and more by the events that shaped their early lives. And the biggie here, obviously, is the digital revolution. Whereas Millennials are “digital pioneers,” remembering […]
Google’s Mobile-first Indexing: What Does It Mean For You
Think of Google as a living, breathing organism. It adjusts and adapts to how users are behaving. One of these game-changing adaptations is the move to mobile-first indexing. While Google is taking a slow and steady approach to rolling this new initiative out, it’s important to understand how this will affect your brand as it’s […]
The Chicago Digital Media Summit Review
Let’s just get this out of the way right off the bat—The Chicago Digital Media Summit was great. Where most conferences seem to just be ads for whatever company employs the presenter, I left many of the workshops and sessions with new, valuable, actionable insights. The other factor that worked to its advantage was the […]
Rules to Thrive By: Growing CPG Brands
In 2018, Consumer Packaged Goods (CPG) brands need to do more than just acknowledge the industry landscape is changing, but come to the forefront of the change. Our experience partnering with CPG brands has uncovered four areas that brands will need to adapt and further evolve to ensure they are progressing with the industry—whether in-house […]
Envisionit closes out the summer with a big beach bash
Oscar Wilde once said “…and all at once, summer collapsed into fall.” That’s a pretty good quote! I found it in a list of the top 10 quotes about summer ending. It was #2. The best rated quote was by Vincent from New Jersey: “The tans will fade but the memories will last forever.” Can’t […]
Your Cookie Policy May be Hurting Your Mobile Visibility
As the final provisions of the GDPR regulations went into effect across the European Union back in May, businesses across the world rushed to comply. One of the provisions of this law requires websites to implement opt-in controls to enable users to choose whether or not a website can place tracking cookies on their browsers. This […]
Voice Search for eCommerce – Realities, Opportunities, And How To Prepare
There are millions of voice enabled devices in homes throughout the US. The ones you’ve surely heard of—Amazon Echo and Google Home, but also devices from Apple, Microsoft, and most recently, Samsung. Not to mention all of the voice “assistants” in pockets and purses worldwide. On Prime Day alone, Amazon said that “millions” of Fire […]
With Fintech, It’s All About The Right Fit
There’s a difference between a customer and a right-fit customer. A right-fit customer tells people about your product and keys you in on the challenges they face in their job and how you can do more to address them. It’s a relationship, not just a transaction, and one that can really accelerate your growth (and […]
Fintech and Millennials Just Make Sense Together
Millions of Millennials The Millennial generation—also known as Generation Y—includes people born between 1980 and 2000. Most are now in the workforce. There are about 81m Millennials in the US—more than a quarter of the total population, and they now outnumber Baby Boomers. The good news for fintech is that Millennials tend to share the […]
Getting Closer to Your Next Milestone: A Fintech Marketing Checklist
Noise, buzz and endless disruption. These are the sounds of fintechs continually jockeying for position in a channel that’s moving further into the mainstream. There typically isn’t a breakthrough, watershed moment—success comes from a sustained, incrementally improving program that involves straightforward, but coordinated, strategies. Looking to get to that next milestone? Here are some essential […]