With Fintech, Some Leads Are Better than Others: A Paid Search Perspective
Shouldn’t all leads captured get the same attention? Ask a salesperson that and they’ll likely tilt their head trying to figure out if you’re making some sort of joke. People whose primary responsibility is selling know that some leads have more potential than others. It’s a simple truth they would never feel the need to […]
Shooting and Editing on Location: Pulling an All Nighter At CACS 2018
Every year, members of ISACA gather to network, learn, teach, and get up to speed on the latest trends in tech security. In 2018, the North America Computer Audit, Control and Security conference — the largest of its kind — took place in sweet home Chicago. And we were there to shoot, edit, and finalize […]
Congratulations to our friends at Hyperwallet and PayPal!
News broke just last week that PayPal has agreed to acquire Hyperwallet Systems Inc. for $400 million. We at envisionit are excited to know PayPal is continuing to fortify its position as a leader in the world of online payment processing by adding another of our clients to its digital payments eco-system—a necessary step in the […]
5 Excellent LGBTQ+ Events for Pride Month in Chicago
Whether or not you realize how many opportunities Chicago has for celebrating its LBGTQ+ community during Pride month, it can still be overwhelming and difficult to navigate all that the city has to offer. Our friends at Choose Chicago, the city’s official destination marketing organization, have maintained one of the most comprehensive and easy-to-navigate lists […]
Fast Cars & Bright Stars: Chicagoland Speedway Does Independence Day
Coming to the end of April brings us almost fully a third of the way into this year’s NASCAR schedule, which means envisionit is in the thick of designs, strategy, and planning for this year’s campaign with our friends at Chicagoland Speedway. This season has brought a few new challenges for both the team at […]
Understanding GDPR and Its Impact in the US
On May 25th, 2018, the culmination of over six years of legislative work will officially become the rule of the land in the European Union. I am speaking of course of the General Data Protection Regulation — GDPR; aka, the first major international attempt at regulating and standardizing online data storage and its use. If […]
The Importance of Semantic Relevance in Search Results
On a daily basis, we are seeking out content on the web. However, when it comes to finding the right content, there is always that extra ingredient that makes it relevant to both searchers and search engines. While you may have content that is good enough to satisfy a particular audience, you could be missing […]
Bing Slings the Right Rail
Bing announced that at the end of March it decided to “remove sidebar text ads on Bing inventory in the United States.” While the only surprise here might be why it hadn’t happened sooner, they are once again following Google’s footsteps. The strategy here is that removing sidebar ads will lead to increased clicks on […]
Haggis & Hot Dogs: Mapping the Attractions in Edinburgh & Chicago
You may have noticed in the last year or so that information security has not left the national headlines — and it won’t anytime soon. That prominence is what lead one of our clients, ISACA (the Information Systems Audit and Control Association) to seek our help in getting potential attendees and their membership excited for […]
Pros & Cons of Front-End Frameworks
As developers, we often find ourselves looking for ways to be more efficient. For many of us, this means turning to front-end frameworks. Whether it is robust, full-featured frameworks like Bootstrap or Foundation or more foundational frameworks such as Skeleton or Pure, developers are turning to these tools to get a jumpstart on web projects. […]