Blog Thoughts Worth Sharing

Designing to user mindsets with a patient-centric website

Designing to user mindsets with a patient-centric website

Balancing lead gen and brand impact Vein Clinics of America, a leader in providing vein disease treatment and patient care, needed a website that provided an experience as patient-friendly as their clinics. It not only had to reflect their sophisticated new visual and verbal brand identity and convey their reputation as a world-class health care […]

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Your code smells from last year, and that’s okay: hindsight is 20/20

Your code smells from last year, and that’s okay: hindsight is 20/20

Always be shipping Like a compelling headline or a purposeful user path, there’s nothing quite as satisfying as a well-written line of code. In digital, we all struggle with “good enough”– for the perfectionist copywriter, designer, or developer, when is something “done” and ready to ship off to production? With time and experience, we all […]

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The Creative Guru in Gooroos

The Creative Guru in Gooroos

Creativity, it’s been said, is about connecting different things to generate new ideas, and that’s probably why Rob Creek, the Executive Creative Director here at envisionit, feels passionate about so many different things. There’s kayaking, working with leather, tinkering with old cameras and watches, and then there’s the big one: music. There’s an innate curiosity, […]

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NASCAR: The Last Remarkable Sporting Experience

NASCAR: The Last Remarkable Sporting Experience

Is your brand remarkable? Not remarkable in the sense of simply being liked or noticed, but remarkable in the sense that people go out of their way to tell other people about their experience with your product or service. In the words of Seth Godin, are you a purple cow or a brown cow? “Something […]

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