Is your Website Accessible to your Audience?
The passage of the Americans with Disabilities Act (ADA) in 1990 brought the challenges that people with disabilities face into the larger public consciousness. In the years following the law, improvements to physical structures throughout the country have increased access for all Americans to countless places that had previously been difficult or inaccessible. While the […]
My Digital Summit Phoenix Plan
Earlier this week I attended the Digital Summit in Phoenix. It was two days of keynotes, breakout sessions, great insight, and warm(ish) weather. Below are some highlights and ideas around creating a plan of attack for attending your next conference. Phoenix First of all: Wow, Phoenix is awesome. And I’m not just saying that because […]
Why DMOs need to get locals on board
Destination marketing is all about identifying the right audiences. And if you’re a Convention & Visitors Bureau, you’ve probably honed in on a few keys groups: regional weekend-trippers, international visitors, business travelers, and generally anyone who lives outside your borders. It makes sense—you need to reach and connect with out-of-towners and turn them into visitors. […]
You’ve gotta take the Oath: Bing expands, but does it matter?
Goodbye, Yahoo Gemini. Verizon Media, who you may know as Oath, is increasing its partnership with Bing by sharing data around each other’s native network. As of March 15th, Gemini will be gone and “all search advertising opportunities across Verizon Media properties, including campaigns on both Yahoo and AOL, will be exclusively served by Bing […]
Intro to Mindset Marketing with Envisionit CEO, Todd Brook
Episode 1: Digital Mixer Introduction & Mindset Marketing with Envisionit CEO, Todd Brook We at Envisionit are thrilled to kick off 2019 by introducing our new, “Digital Mixer” vlog series. Think of Envisionit’s Digital Mixer as an interesting, entertaining journey through our vast digital marketing landscape. This interview series will explore some of the […]
Chicago tourism continues to break records
Congratulations to the City of Chicago and our friends at Choose Chicago for another banner year in tourism! Our team at envisionit is proud to partner with such a dynamic and talented group of individuals whose efforts continue to drive our local economy. We are also thrilled to know that specific initiatives such as growth efforts […]
Honesty is the best policy: The birth of the DMO anti-slogan
Cities around the world welcome you to their beautiful shores, their exciting nightlife, their incomparable cuisine and their out-of-this-world attractions. So much so, in fact, that it’s hard to remember which one said what and why. While destinations like Paris, New York and London sell themselves to a large extent, the smaller, less trafficked destinations […]
Getting in Front with FLEx: Awareness & Education for New Tech
“Why couldn’t they just sell tires?” was a question someone from our UX team kept asking while working out wireframes for an emerging tech client. We were all struggling with the big question: How do you map out an experience for a technology that addresses a problem people aren’t yet aware of and haven’t developed […]
A way too early guide for Cyber Monday 2019
Cyber Monday came and went in a blur. Surrounded by the holidays and planning for Q1, it’s easy to lose focus and miss out on the opportunity it presents. this opportunity requires planning, you should have a well thought out holistic strategy to generate the highest sales volume you can. By the way, the early […]
Make Your Destination Marketing Blog THE Go To Source
The internet has had an enormous impact on how tourists make their destination decisions, particularly when it comes to Millennial and Gen Z travelers. Authenticity is king, word-of-mouth reigns, and family, friends and digital influencers are the go-to sources for travel inspiration. And that’s exactly why blogs are so important. In a nutshell, they combine […]