Posts from // September 2017

Your code smells from last year, and that’s okay: hindsight is 20/20

Your code smells from last year, and that’s okay: hindsight is 20/20

Always be shipping Like a compelling headline or a purposeful user path, there’s nothing quite as satisfying as a well-written line of code. In digital, we all struggle with “good enough”– for the perfectionist copywriter, designer, or developer, when is something “done” and ready to ship off to production? With time and experience, we all […]

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The Creative Guru in Gooroos

The Creative Guru in Gooroos

Creativity, it’s been said, is about connecting different things to generate new ideas, and that’s probably why Rob Creek, the Executive Creative Director here at envisionit, feels passionate about so many different things. There’s kayaking, working with leather, tinkering with old cameras and watches, and then there’s the big one: music. There’s an innate curiosity, […]

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NASCAR: The Last Remarkable Sporting Experience

NASCAR: The Last Remarkable Sporting Experience

Is your brand remarkable? Not remarkable in the sense of simply being liked or noticed, but remarkable in the sense that people go out of their way to tell other people about their experience with your product or service. In the words of Seth Godin, are you a purple cow or a brown cow? “Something […]

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5 Tips for Keeping Your Brand out of the FTC’s Crosshairs

5 Tips for Keeping Your Brand out of the FTC’s Crosshairs

Influencer marketing is one of the fastest growing channels in advertising. Just look at the headlines. 88 Percent of Consumers Trust Online Recommendations As Much as Personal Ones The Importance Of Influencer Marketing For B2B Marketers 5 Reasons Influencer Marketing is the Most Effective Form of Marketing How ‘Influencer Marketing’ Can Help Your Business Reach […]

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