Posts from // February 2018

CRO Strategies Beyond Testing

CRO Strategies Beyond Testing

What is conversion rate optimization? Conversion rate optimization (CRO) is a methodology that increases the chance a user will convert into a lead, resulting in increased profitability of investments across digital touchpoints. When most people think of CRO, A/B testing comes to mind. Although testing is the most widely-used, fundamental activity of every CRO program, […]

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A New World for Search

A New World for Search

Click the voice search icon and ask your Google Assistant “what is voice search” and you get the following: “According to Wikipedia, Google Voice Search or Search By Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data […]

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KPIs & the Marketing Funnel: A Love Story

KPIs & the Marketing Funnel: A Love Story

Key Performance Indicator. Sounds fancy. It is. Key Performance Indicators are valuable measurement tools for digital marketers (and their clients) to use in determining how paid and organic efforts are performing against quantifiable goals. KPIs in digital marketing vary widely, depending on the client’s goal: advertisers may want to focus on site-based KPIs such as […]

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