Choose Chicago Marketing Campaign Wins Prestigious Honor
Looks like Everyone is Choosing Chicago 2017 was a big year for the city we love. Along the way to breaking the Mayor’s three year goal for visitation (two years early), Chicago was also named Best Big City in the U.S. by Conde Nast Traveler’s Readers’ Choice Awards as well as Restaurant City of the […]
CRO Strategies Beyond Testing
What is conversion rate optimization? Conversion rate optimization (CRO) is a methodology that increases the chance a user will convert into a lead, resulting in increased profitability of investments across digital touchpoints. When most people think of CRO, A/B testing comes to mind. Although testing is the most widely-used, fundamental activity of every CRO program, […]
A New World for Search
Click the voice search icon and ask your Google Assistant “what is voice search” and you get the following: “According to Wikipedia, Google Voice Search or Search By Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data […]
KPIs & the Marketing Funnel: A Love Story
Key Performance Indicator. Sounds fancy. It is. Key Performance Indicators are valuable measurement tools for digital marketers (and their clients) to use in determining how paid and organic efforts are performing against quantifiable goals. KPIs in digital marketing vary widely, depending on the client’s goal: advertisers may want to focus on site-based KPIs such as […]