A way too early guide for Cyber Monday 2019
Cyber Monday came and went in a blur. Surrounded by the holidays and planning for Q1, it’s easy to lose focus and miss out on the opportunity it presents. this opportunity requires planning, you should have a well thought out holistic strategy to generate the highest sales volume you can. By the way, the early […]
Make Your Destination Marketing Blog THE Go To Source
The internet has had an enormous impact on how tourists make their destination decisions, particularly when it comes to Millennial and Gen Z travelers. Authenticity is king, word-of-mouth reigns, and family, friends and digital influencers are the go-to sources for travel inspiration. And that’s exactly why blogs are so important. In a nutshell, they combine […]
Amazon Private Label Products: Not The End For Your Brand
You’ve bought a private label product, haven’t you? Heck, you might have bought one and not even known it (Here’s a list if you’re interested). Chances are that if you’re reading this you’re more interested in how your brand (or managed brand) will compete against private label products than the products themselves. While it may […]
How to Make Gen Z Love Your City
Globetrotting, off-the-beaten-path-seeking, social-media-loving Generation Z travelers. They’re picture perfect cheerleaders. Which is why DMOs are clamoring for their attention. Born starting around 1996, Gen Z is defined less by age and more by the events that shaped their early lives. And the biggie here, obviously, is the digital revolution. Whereas Millennials are “digital pioneers,” remembering […]
Google’s Mobile-first Indexing: What Does It Mean For You
Think of Google as a living, breathing organism. It adjusts and adapts to how users are behaving. One of these game-changing adaptations is the move to mobile-first indexing. While Google is taking a slow and steady approach to rolling this new initiative out, it’s important to understand how this will affect your brand as it’s […]